9&10 News – Major Account Manager

Here you will find a thriving, robust and exciting company with a world-class facility and location in beautiful Northern Michigan. We offer competitive pay, first-class benefits, and opportunities to learn and grow alongside accomplished leaders in the industry.

The Company: Heritage Broadcasting’s roots began on air in 1954 and we have been growing and evolving ever since! We are proud to be the News Leader in Northern Michigan! We strive every day to build community partnerships and inform, educate and entertain our viewers across broadcast, print, and digital platforms.

The Position: This position requires a highly personable individual with the ability to lead digital and broadcast-focused strategies while maintaining a strategic and entrepreneurial spirit. The focus of this role will be on driving new business while growing revenue from current major accounts that will be comprised of what is traditionally known as regional accounts and may also include some national direct accounts (including agencies).

The Benefits:

  • 100% Company Paid Employee Medical and Dental Insurance
  • Dependent Medical and Dental Insurance
  • Vision Insurance
  • 401K with a Company Match
  • 17 Days PTO
  • Unlimited Sick Time
  • Quarterly Profit Sharing Bonus
  • Clothing & Grooming Allowances
  • Relocation Allowance

The Culture

  • Innovative: Our industry changes every day. Fresh ideas are welcomed and encouraged!
  • Motivating & Engaging: Regardless of position or job title, you will find our team members are proud of their contributions, individual and team accomplishments, and they love to celebrate them!
  • Collaborative: No one person or department is able to do it all. We rely on our strengths and weaknesses to complement one another to create an unbeatable team.
  • Inclusive: We know to get all kinds of ideas, we need all kinds of people!



  • Build and maintain relationships with account decision-makers, decision influencers, and key business partners.
  • Responsible for meeting or exceeding new revenue, revenue retention, and sales performance targets.
  • Must be comfortable discussing the digital marketing landscape at a strategic level with executive-level titles.
  • Develop compelling value propositions based on ROI cost/benefit analysis.
  • Provide accurate and timely sales forecasts.
  • Track and analyze sales on a monthly basis, adjusting the plan accordingly to ensure maximum performance.
  • Ensure smooth operations, working in close cooperation with internal teams such as Finance, Lake Effect, Traffic and IT.
  • Maintain a positive, professional, total customer service attitude and demonstrate the company‚Äôs core values.
  • Sound communication, discovery, presentation, and interpersonal skills.
  • Able to think outside the box to develop and secure non-traditional revenue opportunities and sponsorships.
  • Possess a spirit of collaboration to drive and support the overall organization‚Äôs sales growth strategies.
  • Directly oversee the two major account executives currently in place


  • Education and/or Experience ‚Äď3+ years selling experience with focus on new business development and digital services.
  • Competitive, high achiever. Holds self-accountable for results.
  • Listens with objectivity and checks for understanding.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Attention to detail and accuracy a must.
  • Ability to effectively solve problems. Strong analytical and negotiating skills.
  • Creative and able to adapt quickly to change.
  • Position requires strong written and verbal communication skills, as well as strong organization and time management.


The Location: Heritage Broadcasting is based in beautiful Northern Michigan. The position will be located in Traverse City, Michigan. This is a great place to live, work and play! With rich forests, trails for miles, sand dunes, and an abundance of shoreline, it’s easy to see why we love it so much! Northern Michigan truly offers something for everyone with our beautiful four seasons and opportunity for year round outdoor adventures!

If interested please send resume & cover letter to HR@9and10news.com

Are you ready? Are you excited? Let’s Talk!

Heritage Broadcasting is an EEO Employer.


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