From MSNBC.COM:

Wrigley invests in proving benefits of gum

Market leader pours millions into finding scientific proof

CHICAGO - Here’s a juicy thought to chomp on. What if the simple act of chewing gum helped you keep your weight down, reduce stress, improve focus — or all three?

Sure, a cynic might reply, just as eating pizza raises your IQ and chocolate-chip cookies make you skinny.

(more here)

And in other news…. Phillip Morris will soon be touting its new healthy smoking program.