From SFGate:

Funny, they don’t look like models — and that’s why these ‘ordinary people’ are

She may not be the face of Lancome, but Jennifer Frisch is one of the faces on the Nancy’s Petite Quiche boxes in the frozen food section of your supermarket. All she had to do was grin madly for a day and take home $800. Maybe you could too, if you strike the right balance between sexy and approachable, as she does.

(more here)

I guess it depends on what you’re trying to sell,  I suppose if its the latest Mc.Sandwich, then ya, a 48 year old Fat guy with a Triple Chin and a Comb-Over might be just the kind of Model you’re looking for.